Don't know who is responsible for your social media marketing, but it doesn't help if you give something to the "Mayor" when the "Mayor" works at the airport and checks in everyday.
Be prepared to walk a lot! Getting around between terminals and even between gates will have you wearing out your shoes! The rail shuttle helps but only so much.
If you’re unable to select the middle seat when booking your flight, do not book that flight. The flight is most likely oversold which could make for an unwanted adventure when take-off time comes.