Important Reminder:The City Guide app will be sunsetting on December 15, 2024, with the web version to follow in early 2025. Please visit our FAQ to learn more or to download our Swarm app.Lure Fishbar
Seafood Restaurant$$$$
SoHo, New York
The folks at Eater and The Wall Street Journal like this place. Would you agree?
"Be sure to try the Bash Burger, our #1 ranked burger!"(20 Tips)
"The lure burger is one of the best in NYC"(7 Tips)
"Don't miss the burger or lobster roll (when in season)."(17 Tips)
"Try the deviled eggs to share and the lobster roll!"(8 Tips)
393 Tips and reviewsFilter:
- seafood
- burgers
- happy hour
- good for dates
- off-menu items
- (15 more)
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Say hi to the GM Vincenzo and eat the octopus before it eats you!
Sandra BuechelFebruary 11, 2011Fell on a day when the sky is.Rain, rain, rain.We found a dry seat in the Lure.The sushi was very good.
Kiwi WangOctober 4, 2016All scene and hype. Ordered a $16 app of 4 nail sized cubes of fish- and there were bones in two of the pieces. Ridiculous. Service also so rude.
Bitches Who BrunchNovember 5, 2015The Bitches say: A. Go here for a really unique interior and top notch brunch fare, elevated with the freshest of seafood and a fun playlist. Read more
Joe DJanuary 22, 2016Didn't expect this to be a banker hangout. Then saw the $80 lawbsta and the 💡 went on
TamaraFebruary 3, 2018I ordered the snapper for two not realizing it was deep fried snapper nuggets. big waste of money.
If you are ever in a group that cannot decide on the surprisingly preeminent "sushi or burgers" question, know that at Lure, you can get either. Or both.
Hit up happy hour (5-7) for $1 oysters, oyster shooters, glazed calamari, & amazing shrimp tempura.
Lera LoebMay 26, 2012Check your bills at Lure, everyone. Our waiter obviously added 40 dollars worth of sushi we didn't order to our bill. He wasn't even surprised when I pointed it out. Zero shame!
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Seafood, sushi and oyster bar, serving 7 days a week including weekend brunch menu. Private room available. Reservations recommended.
Closed until 11:30 AM (Show more)
- Mon–Sun
- 11:30 AM–9:30 PM
(212) 431-7676
Features
Credit Cards
Yes (incl. American Express & MasterCard)
Outdoor Seating
No
Wheelchair Accessible
Yes
Parking
Street
Food & Drink
Menus
Brunch, Lunch, Dinner, Happy Hour
Drinks
Beer, Wine, Full Bar, Cocktails
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- 7.1
"One of the best oyster places in the city. The staff here clearly cares about their oyster program and takes pride in their selections. Excellent variety as well as small plates. Will be back asap."
Melissa Rosenthal - 9.0
"Summer special. Nicer boat, people and cocktails than frying pan. Go around sunset!"
Ronak Daya - 9.0
"Try the lobster roll - Great texture, very #fresh with a bit of #spice"
Chad Rodriguez
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