Important Reminder:The City Guide app will be sunsetting on December 15, 2024, with the web version to follow in early 2025. Please visit our FAQ to learn more or to download our Swarm app.Lure Fishbar
Seafood Restaurant$$$$
SoHo, New York
The experts at Eater and The Wall Street Journal recommend this place
"Be sure to try the Bash Burger, our #1 ranked burger!"(20 Tips)
"The lure burger is one of the best in NYC"(7 Tips)
"Don't miss the burger or lobster roll (when in season)."(17 Tips)
"Try the deviled eggs to share and the lobster roll!"(8 Tips)
393 Tips and reviewsFilter:
- seafood
- burgers
- happy hour
- good for dates
- off-menu items
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CarolineJanuary 21, 2016The decor is pretty awesome and their oysters were perfectly fresh. We had the surf and turf as a main and it was just average, and the lobster was stuffed with other seafood, which seemed a shame.
Giovanni D'PalmaDecember 20, 2015While I definitely enjoyed the food and decor, I wasn't blown away with any one dish. I'd say this restaurant is worth a try but may not be worth a second visit.
Ronald CattrysseNovember 5, 2017Loved the devil’s eggs, the spicy tuna crispy rice, and the branzino, which is so crispy and juicy at the same time.
Missy MackeyDecember 29, 2022Cool setting and good service. All the sushi is good, also the cookie dessert is unreal!
Victoria NatenzonMay 3, 2014Very cool decor echoing that of a luxe restaurant on a ship. I don't really eat seafood, but was here for a work dinner and had the steak. It was incredible.
Elizabeth BursteinAugust 30, 2018Loved the salmon and lobster sushi as well as the artichoke ravioli
Alyx HeartcoreAugust 5, 2013Unique layout and atmosphere coupled with small portions of delicious food and great service. Come here on a date or just for a noteworthy experience.
Ryan WarrenderJune 23, 2016Some of the best menu items include the Lure Burger, Hellfire Roll, and Tuna Tacos.
BoozeMenusJanuary 20, 2012Go for brunch! Start with the small seafood tower to share, move onto the Lobster Roll as the main course. The Bloody Royale toting a jumbo shrimp garnish and an oyster shooter is a must! Read more
CharlottesApril 12, 2017Love the interior but was quite surprised by the emphasis on sashimi and Japanese spirits, although I enjoyed both immensely- Fadia KaderJuly 6, 2013Get a mix of the east and west oysters! Try the deviled eggs to share and the lobster roll! Saturday + Sunday brunch menu too! Enjoy
RCJanuary 20, 2016The specialty oysters are brilliant! The Poke is beautiful but lacks the usual satisfaction of Poke. Tempura shrimp is fantastic. Avoid the fried rice.
Evonne CJuly 1, 2016the service was impeccable. the seafood was extremely fresh. the dishes were inventive, mouth watering, tasty and delicious. good drinks too
Nancy KangJanuary 11, 2014Everything I had was so delish!! Baked clams, calamari & of course the steamed lobster tails! YUMMM!
Caught restaurant week and everything was delicious. Had the salmon tartare, seared tuna and orange semolina cake. Yum!
Happy hour runs 5-7 and includes $9 cocktails, $7 rosé and $1.25 oysters. Best place to feel super fancy but get away with a very decent tab.
julia tJanuary 3, 2015Love the Branzino at dinner. Solid eggs Benedict options at brunch - and fresh and varied fruit salad (blood orange!).
Miguel LopezApril 7, 2015Great ambience; good cocktails; smells delicious. A good mix of locals and out-of-towers.
Gilbert WongAugust 7, 2016everything fresh n delicious. the wine n sake are pricey. if u treat customers badly who go there during restaurant week, don't participate!
Ana SalazarNovember 10, 2015Everything is fresh and delicious... Must tried chocolate truffle they're out of this world
- Be sure to try the Bash Burger, our #1 ranked burger! It's not on the menu so you gotta ask for it specifically. One of the bartenders, Annie, makes a mean Old Fashioned as well.
michael affrontiFebruary 11, 2014Pricey but delicious. Feels like you're on a cruise ship. Definitely try the crab cakes. Ask for the off-menu Bash Burger.
- Marla LachnishJuly 16, 2013Delicious food. ! Everything was good the daurade the branding and the oysters so fresh and so good !!
Amy ThaiAugust 14, 2013lobster roll is delicious. get a salad with it instead of fries or chips to make yourself feel less guilty
Chrys KoSeptember 6, 2020Friendly service, excellent food and bloody Marys! Try it if you find yourself in soho!
Adeline JessicaApril 1, 2015Amazing seafood and very fun, trendy atmosphere, but be prepared to fork over the dough.
Cole KennedyMay 1, 2015If you don't have a reservation at lunch, ask to sit in the back at the sushi bar. Rarely a wait, plus great service.
Andrew BC 翁 ÔNGJanuary 3, 2015Great happy hour + fabulous service + friendly + humble. What's more do you expect from here ?
You really can't go wrong here but oysters and sushi are a must. Get a reservation.
2 Dine OutJanuary 31, 2012Lure Fishbar may be one of the best destinations for oysters in the city, serving an attractive menu that includes: Blue Point (Long Island) $3, Island Creek (Massachusetts) ... Read more
Patricia SnyderMay 12, 2013We had a lot of appetizers. Fried oysters, dragon roll, lobster roll, baked clams, octopus salad. All stupendous. Seriously!!!
CREATETHE GROUPNovember 22, 2011Another great option for sushi/sashimi, and the rest of the menu is terrific too, with an emphasis (naturally) on seafood. Good happy hour too. -Eddie
ErinNovember 9, 2014Great food, great atmosphere at this almost hidden place. Make a reservation to make sure you get a table.
The shrimp spring rolls on the dim sum brunch menu are incredible!
angela gaylorMarch 10, 2015I had the miso salmon roll, which was good, but I tried someone else's tuna and it was GREAT. Splurge for the entree over the sushi.
Omer ZachJanuary 28, 2016Super pricy but they have some great Japanese-influenced seafood here. Loved the nori tuna.
Janut SuchatoJune 15, 2018Seafood plate is good and fresh. Sushi and easy appetizer like calamari is also excellent.
Crispy chicken club is yummy, especially for the french fries
Michael KretchmarJuly 29, 2017Everything is amazing here. standouts include: the Tuna Tartare and salmon w miso.
Kerem DereliDecember 1, 2013Lobster roll was a blast. Don't be fooled by the name of the place and order a cheeseburger, you won't be disappointed :)
The Corcoran GroupMay 21, 2010The freshest oysters we’ve had in the city. Also ask for the “special” burger. It’s not on the menu and its spectacular.
SiettahFebruary 19, 2015Restaurant week menu was a great value and the food was tasty but the service left a lot to be desired. Our waitress did not offer any helpful information and seemed to have a problem with eye contact
Paolo BaroneMarch 22, 2019Really enjoyed this place! Great food, perfect service. We'll definitely be back
free refills on diet coke. sip, enjoy, repeat. Forever! oh, and the secret burger is a winner too.
1,068 Photos
Foursquare © 2024 Lovingly made in NYC, CHI, SEA & LA
Seafood, sushi and oyster bar, serving 7 days a week including weekend brunch menu. Private room available. Reservations recommended.
Open until 9:30 PM (Show more)
- Mon–Sun
- 11:30 AM–9:30 PM
(212) 431-7676
Features
Credit Cards
Yes (incl. American Express & MasterCard)
Outdoor Seating
No
Wheelchair Accessible
Yes
Parking
Street
Food & Drink
Menus
Brunch, Lunch, Dinner, Happy Hour
Drinks
Beer, Wine, Full Bar, Cocktails
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- 7.1
"One of the best oyster places in the city. The staff here clearly cares about their oyster program and takes pride in their selections. Excellent variety as well as small plates. Will be back asap."
Melissa Rosenthal - 9.0
"Summer special. Nicer boat, people and cocktails than frying pan. Go around sunset!"
Ronak Daya - 9.0
"Try the lobster roll - Great texture, very #fresh with a bit of #spice"
Chad Rodriguez
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