Define the target audience you would like to reach with your social media marketing. Use this definition to decide what social media platforms are right for your business.
Online profiles and listings in reputable directories can add credibility to your business, help build your reputation, and gain the trust of potential customers.
Consumers often rely on recommendations before buying products or services. The best way to get recommendations from satisfied clients is to ask – then post their responses for others to see.
Pay-per-click ads help you get your company name in the right place at the right time. Drive targeted traffic to your website with a well-managed ad campaign.
Online reviews are powerful tools and the way you respond to yours -- the good and the bad -- tells customers a lot about your business. Some platforms even rate you on the speed of your response.
To succeed in today's 'on-the-go' environment, make sure your website is responsive or you risk losing those visitors who depend on their mobile phones and other portable devices.
Consumers often have a negative response to information overload. Marketing efforts with too much going on can be counterproductive. When crafting your message, remember that less is often more.
These days a website is not enough to get you ahead of your competitors. Directory listings, social media engagement, PPC ads and online reviews are important elements of a digital marketing plan.
Increase your presence on the web by claiming all company listings and correcting any outdated or incorrect information. The process is time-consuming but worth the effort.
If you are posting on social media, avoid the sales pitch. This is the place to connect with your target audience on a social level - give them a look at who you are and build relationships.
For your website to attract the right audience, optimize your content for those terms your ideal client would use when searching for your products or services.
For local search engineoptimization, accuracy of information in directory listings such as Foursquare is important. Take the time to update your listings.
Content is still king: quality and quantity of content is the number one priority when it comes to improving your rank in the organic search engine results.
Profiles in niche directories can provide valuable back-links that drive traffic to your website. Make sure your information is accurate and consistent.
Your website content should serve two purposes: give visitors the information they are searching for and attractsearch engines so your site ranks well in organic search results.
Nobody likes old news, including search engines. Periodic updates to your website help you avoid stale content and keep up with ever-changing search engine algorithms.
WordPress website design and management, online marketing and social media marketing for businesses, law firms, and organizations with a focus on local search optimization.