Friendly staff who can help pick out what you’re looking for. They carry a wide selection of styles and price points. Check out their website prior to get a sake 101.
Extremely informative staff who can help beginners find a sake they like. Delivery in SF for free and have a purchase program. You won't regret buying a few bottles and learning about sake.
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They're a great store, they have a frequent shopper program which they keep on index cards... and lost mine. I've had good experiences other visits but the customer service kind of sucked this time.