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(Now Closed)Gift Store, Miscellaneous Store, and Design Studio
Garment District, New York
47 Tips and reviews
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Emily WilsonFebruary 14, 2016The health and wellness concept for February is cool. You can play with and/or buy a bunch of innovative tech products like smart lights and fitness props. Hats off to Cigna, the partner this month.
If you are looking for a gift, you can’t go wrong with finding something unique at STORY! It’s my go to and it changes its theme monthly which makes it a new experience if you wait long enough!
Cameron GidariNovember 5, 2016One of my favorite stores in the city to look for gifts. Their inventory rotates by theme, so there's always something new.
Margot MazurFebruary 22, 2015Cute little space that sells all sorts of great stuff depending on a theme. Lots of indie and fun items—loved the wellness theme. Great for gifts!
Brent UnkrichNovember 16, 2014You know how every year you have to buy gifts for people and you can't think of anything? Well I went here and I want to find people to give gifts to.- Journey City GuidesAugust 3, 2017Concept store changing completely every four to eight weeks to reinvent the merchandise and decor with a fresh theme
Roniel TesslerMarch 21, 2016One of my favorite stores in nyc. Come back here regularly for an entirely updated crop of goods.
General ElectricOctober 16, 2012Welcome to STORY! In October 2012, GE celebrates the quick & the quirky in "Making Things," an experience designed to engage your inner maker. What will you create today? Read more
Thomas KnüwerMay 29, 2016Wonderful concept store: every month you can shop a curated range of products under a certain motto. Highly recommended and great fun.
IrmaZandl ZandlSlantAugust 16, 2014I was pretty close to buying a quirky AC - it is so sleek and cool looking. This is the best theme Story has curated in my opinion.
Bond StreetMarch 7, 2017"The idea behind Story is that it’s run like a magazine - the theme behind the store changes up every 8 to 12 weeks" - Jomaree Pinkard, co-founder - The Hella Company Read more
Marc MayerFebruary 2, 2016This well-curated shop is perfect for buying gifts. The "story" constantly changes, so look at their website for the current theme.
Foursquare InsidersNovember 25, 2015“The word ‘curated’ is overused, but it actually applies here. Find a gift for the hardest-to-please person on your list.” – Neil Blumenthal, co-founder of Warby Parker Read more
Samantha MelloneJuly 18, 2019They've moved! Now inside Macy's Herald Square:
Michelle WilesJanuary 16, 2017Fabulous selection of cool goods. Way overpriced though. Shop here for ideas
Come by for Making Things with GE Garages at Story. Make free 3D prints on the MakerBots, use the laser cutter, check out the CNC mill and injection molder.
This store changes what it sells depending on themes and seasons! Super cool!
Charlotte BouwmanJuly 30, 2015a great place to shop for gifts, also a little dangerous because you will want to buy everything
BrittanyMarch 23, 2012amazing store. they change the theme of the products/visual layout every 6 weeks. super unique products. at all price ranges. GO HERE.
Matthew CaldecuttApril 2, 2016The store changes regularly so check back often to see what results when there's a new theme.
Bianca NgAugust 26, 2016Unique, artistic store that constantly changes! Usually they are thought provoking pop-up themes.
John DuarteDecember 23, 2014Love this store. It's always a new experience with every visit. It literally is!
Saarim ZamanFebruary 14, 2016This place has super cool stuff, the theme right now is health and wellness
Marion PMay 1, 2014Inspiring and conscious "gallery" store full of great things - not necessarily overpriced. Great staff.
Audrey OAugust 7, 2014Interesting events are held where you learn more about a certain brand/company.
Judy PJune 23, 2012Come back every few months for a totally different curated selection of awesome stuff.
Andres NovoaNovember 23, 2015The theme changes every couple months. Winter 2015 is Home for the Holidays!
QuirkyDecember 14, 2011Every purchase of a Quirky product puts money back into the pockets of the people all over the world that helped develop it!
482 Photos
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A magazine that comes to life and changes every 4-8 weeks! STORY is the store that's always changing.
Permanently closed (Show more)
- Mon–Sat
- 10:00 AM–10:00 PM
- Sun
- 10:00 AM–9:00 PM
(212) 242-2694
Features
Credit Cards
Yes
Wi-Fi
Free
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- 9.3
"Great store for gift ideas, especially for those who are minimalist and stylish. Art, books, housewares, accessories, writing tools, gadgets, etc"
Paul Katcher
- 7.9
"Beautiful gift shop with rare and cute gifts. Most items are very cheap. Very helpful shop owner."
Berk Kapicioglu - 8.0
"Great porcelain pieces! You'll definitely want to pass these down as heirlooms in your family. Owners are very nice and knowledgeable."
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- 9.2
"The lobster place's seafood is so fresh! Try the fish and chips, and crab cake sandwich"
Jiajia Jin - 9.5
"Worth it. Pleasant walk. Can also take a book and spend time there reading, people watching."
Elsa Pollard - 8.9
"Try the Squash Blossom Quesadilla - With mushroom and cheese -Delicious"
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