I AM THE PARTY, INCORPORATED (MYRTLE BEACH, SC) is an event-planning, corporate consulting, & marketing-services firm that aims to create lasting impressions & meaningful experiences for the young, savvy, & sophisticated social elite. The Myrtle Beach, South Carolina - Branch Company coordinates light mixers, social networking events, taste-making functions, & other professional engagements for young socialites & upwardly-mobile trendsetters.