Get the frequent movie goers card and you can earn free refreshments. You are going to the movie anyway, might as well get rewarded for it right? Plus it's free to join.
Show your student ID always for reduced pricing. Prices have gotten more competitive over the past year or so with the other theater in town but this remains my favorite!
They say they don't sell more tickets than there are seats, so people must be sneaking in. No empty seats, and at last 6 kids having to sit on laps, my own son included!