Suggestions for Fashion Retail near Downtown Santa Cruz, Santa Cruz

Kimberly A. • September 14, 2013Downtown Santa Cruz has a lot of great surf shops. This is where I like to find my bikinis every year......

John O. • November 10, 2013My wife loved it.

Joe A. • June 27, 2010This is the most comprehensive surf/skate shop I've ever been to. Everyone was super friendly and helpful. I highly recommend it. I will come back here for sure.

MJ L. • March 8, 2015Love the T-shirt section. Nice collection. NPR is my favorite.

Sarah • June 5, 2017Found some hidden gems here! Prices can vary from very reasonable to you probably just wanna pass on it.

Rachel A. • September 22, 2014Do not support this GAP. It's promoting their "1969 Black Denim" jeans by hanging them from nooses!

Nico P. • September 12, 2015"Outfit yourself like a local at this modish surf shop stocked with contemporary men's and women's apparel. No big name brands here."

Jeannette D. • May 24, 2013Great place with lots of realistic retro choices!

Olivia W. • July 25, 2013Wonderful selection of hats in many styles and prices. Friendly people.

Mike B. • December 1, 2013Great selection of yoga/mantra music & yoga/buddhist books tucked away in the back of the store near the statues & artwork.

Aki W. • July 10, 2013Check in and get 15% discount on everything but SCDG stuff. Show the cashier your check-in, and get a free decal!