Britain’s first escalators were installed at this famous department store in 1898. Women were offered brandy at the summit in order to calm their nerves.
Oxford Street’s biggest department store was opened by the American businessman Gordon J Selfridge in 1909, whose motto was ‘The customer is always right’.
The world’s largest toy shop began life in 1760 as Noah’s Ark at 231 High Holborn. The Regent Street branch opened in 1881, and was bombed 5 times during the war.
worth visiting if not just for the window displays. Essential shop for those looking for top quality items - from lingerie to lamps. Read more.
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