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- Don't miss BYOB! The only spot you can build your own Birchbox and get a custom box print. (Also there are pre-made men's boxes!)
- Dina FierroDecember 28, 2014One of my favorite places for beauty discovery and some great lifestyle-y gifts too. BYOB (Build Your Own Birchbox!) station is perfect for stocking up on travel sized products of your choosing.
- Men's Health MagMarch 19, 2015Formerly just a subscription service, Birchbox now has a flagship store that’s got you covered. Shop for sample- and full-size products like Hanz de Fuko Modify Pomade and Frank's Bear Elixir. Read more
- Kathleen LynchJuly 27, 2014Everyone here is extremely knowledgable and willing to go the extra mile to help you find just what you're looking for.
- Aly BlakeJuly 10, 2015Best place ever! Great brands, knowledgeable staff and if you become friendly you get access to awesome events and parties. Birchbox also has the only point system I find ROI in. Stay cool BB! 😘✌️
- Michelle WilesJuly 2, 2017Make your own box isn't a bad deal at $15 but outside of the makeup samples, many are single use items. Better to just try all the goodies in store and then buy a full size of what you like 💁🏻
- Kayleigh HarringtonDecember 26, 2017This is a great place to discover new beauty products and the build your own Birchbox station lets you create custom gifts.
- Denis AkhapkinFebruary 3, 2016Men's section downstairs, a lot of good stuff, a little bit overpriced but you can find here almost all that you want
- Mike SingletonJuly 12, 2014Solid mens selection downstairs, if you're looking to try something new you can't go wrong with Baxter products.
- Jen FenFebruary 21, 2015BYOB! Nice samples to choose from. Very friendly and helpful staff. A happy place!
- You can get a polish change here for $10. They have an amazing selection of nail polishes and a pretty good nail art menu
- Beautiful store with so many goodies to try (and super friendly staff!)
- Mullica ZudsiriDecember 24, 2014I love that you can make your own Birchbox. They change up product almost every month. Also they do nails and hair.
- Awesome men's section downstairs, filled with hard-to-find grooming and lifestyle picks.
- Product selection is A+!!!!! Staff is SO helpful and friendly. Love their BYOB! Highly recommend!
- Dana ParkerJanuary 26, 2015So cool to go in and see all the makeup and perfume you're covering all laid out to test!
- Ashley MillerAugust 8, 2014Stock changes over every month. Be sure to stop by to catch the latest and greatest. There are hair and nail services downstairs.
- Jessica de OliveiraDecember 15, 2015So much fun to just pop in, shop and then head downstairs for a quick manicure and blow out!
- Rachel SilverJuly 10, 2014I love the new store so much! Such smart shopping -- things are organized by product and color, not brand!
- Alexandria LangFebruary 17, 2018you can make your own Birchbox. The samples to chose from are great!
- Great brick-and-mortar version of the online Birchbox experience!
- Francisco OsorioMarch 27, 2017If you're a guy and end up stuck here: downstairs there's a selection of products for you.
- Maria PerezDecember 17, 2017I guess it works for people who don’t have access to awesome makeup. This IS NYC.
- Roniel TesslerNovember 6, 2014You can return anything here whenever. They want you to really find a product you love.
- Dana RosaOctober 9, 2016Interesting lines that can be a bit difficult to find elsewhere, but nothing I would go out of my way for.
- Ashley RudolphFebruary 16, 2015Cute store but I had to walk out without 4 BYOBs because it was crowded and way understaffed.