The Estée Lauder Companies Breast Cancer Awareness campaign, founded by Evelyn Lauder, supports The Breast Cancer Research Foundation, an independent 501 (c) (3) charity, whose mission is to find prevention and a cure for breast cancer in our lifetime. The 2010 Campaign visual of a woman’s hand over her breast represents how women can take control of their breast health. We encourage everyone take a pledge to support this cause, alongside eleven of today’s most influential bloggers. To learn more or donate to this cause visit www.bcrfcure.org/info.