Bárður Örn Gunnarsson: Best bike shop/workshop in Reykjavík. Owners Emil and David are great guys and avid riders. A true LBS. Kria Cycles is an authorized Specialized dealer. Tip: Have David build or rebuild a bike for you
Bárður Örn Gunnarsson: The biggest bike shop in Iceland, carries TREK. Spandex and recreational cyclists united.They do have some real cyclists behind the counter. Offer good service if you own a TREK.
Bárður Örn Gunnarsson: Útilíf has Jamis and KHS brands at this outlet. No know-how or workshop. Not run by cyclists. Good if you know what you need and don't need their service.
Bárður Örn Gunnarsson: Work shop and bike rental. Just basic maintenance for recreational city bikes. Decent rental for inner city tours. Wouldn't recommend it to cyclists.